The Afterchange Manifesto

We don't track everything.
We track what matters.

Modern products are drowning in data.
Clicks. Views. Scrolls. Events without context.

More data doesn't mean more clarity.
Intent does.

We are not anti-data.
We are anti-meaningless data.

Data without intent is just noise.
Noise without ownership is just distraction.

Data becomes valuable when tied to a decision.

Not every event is meaningful. Not every change is accidental.

Most tools focus on what users did.
Very few understand what teams changed.

Afterchange exists because products don't evolve randomly.
They change because people make decisions.

Changes deserve accountability

A copy update is a decision. A pricing tweak is a decision. A new onboarding flow is a decision.

If a metric moves, it didn't move by magic.

Afterchange is a place where decisions are:

• Declared
• Timestamped
• Compared
• Explained

Auto-tracking hides responsibility. We refuse to hide.

Auto-tracking creates noise.
Noise creates excuses.

When everything is tracked, nothing is owned.

Afterchange requires intent: "We changed this. This is why."

That friction is not a bug.
It's the product.

We don't tell you what happened.
We help you understand why.

Your existing tools ask: "What changed?"
Afterchange asks: "Which decision caused it?"

Because growth doesn't come from dashboards.
It comes from learning faster than your competitors.

We don't replace your existing tools. We help you make better decisions alongside them.

Keep using Mixpanel, Amplitude, Google Analytics.

They measure behavior. We measure impact.

We sit alongside them. Where context lives.

Less data. More truth.

You don't need another chart. You need a memory.

A system that remembers:

• What you changed
• When you changed it
• What happened after

So you don't repeat mistakes.
So you can defend good decisions.
So growth becomes intentional.

Products don't fail from lack of data
They fail from lack of understanding.

Afterchange is built for teams who care about why.

If that's you, welcome. If not, auto-track everything.

Because decisions should leave a trace.